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Position description

Reporting to the Registrar, the Associate Registrar - Recruitment & Admissions provides leadership for undergraduate admissions and student recruit-ment operations, ensuring effective, equitable, and data-informed practices aligned with institutional enrolment goals. This role is responsible for supervising admissions and recruitment staff, overseeing admissions decision processes, and supporting recruitment strategy development, while operating within Senate-approved policies and under the direction of the Registrar. 

This role leads a team representing the University to students, parents, guidance counsellors, applicant representatives (agents), and other influencers, on international recruitment and admissions in a highly competitive international market.  

This leadership position is responsible for the development and implementation of admissions policies, agent management and market development, to attract applicants and yield high-caliber students to ³Ô¹Ï±¬ÁÏ degree programs. This position, in consultation with the Registrar, is also responsible for assisting the University reach its enrollment goals concerning university-prep and pathway pro-grams for international students.
  
The incumbent serves as the primary institutional expert in international admissions and, as such, requires comprehensive knowledge and understanding of international educational systems, English language proficiency testing standards, as well as issues related to detection of documentation fraud.

Responsibilities 

•    Support the Registrar in advancing institutional enrolment goals by: 

• Contributing operational insights to strategic discussions 
• Participating in environmental scanning and comparator analysis
• Plan, conduct, and analyze international market research
• Remain current with developing trends and initiatives in strategic enrolment management and international recruitment
• Assist with special projects related to enrolment management. 

•    Oversee day-to-day undergraduate admissions operations (domestic and inter-national), ensuring: 

• Timely and accurate application review 
• Consistent application of admission regulations, standards, and procedures
• Transparency and documentation of admissions decisions. 
• Support onboarding, training, and professional development 

•    Promote a high-quality, respectful, and responsive admissions and recruitment experience for prospective students and families. 

•    Oversee the issuing of Provincial Attestation Letters (PALs) to ensure that they are used strategically in order to meet university enrollment goals 

•    Develop and implement appropriate international market strategies and re-cruitment activities 

•  Using understanding of factors that impact recruitment and retention: political, visa requirements, economic, social, environmental factors
• Collaborate regarding international pathway and university prep pro-gram, oversee admission functions of the International Pathway Pro-grams Manager 

•    Collaborate with Marketing, Communications, and other campus partners to ensure coherent up to date recruitment materials and communications.
 
•    Ensure admissions and recruitment communications reflect clarity, transparen-cy, and institutional tone. 

•    Monitor application, offer, and yield data to support: 

• Operational planning
• Cycle management
• Registrar-level reporting 

•    In collaboration with systems analyst and recruitment coordinator, prepare regular summary reports and analyses for the Registrar, highlighting trends, risks, and opportunities. 

•    Support the development and evaluation of recruitment initiatives appropriate to MtA’s scale and market. 

•    Collaboratively support recruitment planning with the Registrar and the Coordinator of Recruitment by: 

•  Coordinating messaging consistency across domestic and international recruitment
• Aligning recruitment activity with admission timelines and capacity 

•    Contribute to data-informed continuous improvement of admissions and recruitment processes. 

•    Interpret and implement Senate-approved academic regulations and admissions policies within admissions and recruitment operations. 

•    Ensure compliance with: 

•  Institutional policies
• Equity, diversity, and inclusion principles
• Data governance, privacy and data protection requirements 

•    Identify operational policy gaps or challenges and bring forward recommendations to the Registrar. 

•    Travel as required to represent ³Ô¹Ï±¬ÁÏ at international recruitment events and conferences.
 
•    Perform other duties as assigned. 

Supervision 

•    Provide direct supervision, coaching, and performance management for: 

•  Admissions Officers
•  Recruitment staff (domestic and international) 

•    Lead staff recruitment searches and onboarding, provide approval of overtime and leaves 

•    Provide training on international educational systems and admission requirements 

•    Maintain knowledge regarding all ³Ô¹Ï±¬ÁÏ programs, admission requirements, and other relevant information to effectively represent the University internationally 

•    Foster a collaborative, student-centred, and service-oriented team culture aligned with institutional values. 

•    Participate in workload planning and resource allocation in consultation with the Registrar and Recruitment Coordinator. 

•    Provide general oversight for Agent Relationship Management.
 
Committees/Contacts 

•    Serve as a key liaison with: 

• Academic departments and Deans’ offices 
• Student Affairs and student support units 

•    Participate in relevant institutional committees or working groups as delegated by the Registrar, including StudyNB, CBIE, and EduNova  

Decision Making & Accountability
 
•    Exercise delegated authority to make mid-level admission decisions, including: 

• Borderline or exceptional cases and conditional offers 
• Policy-based exceptions, as appropriate 

•    Address escalated applicant and parent/guardian concerns not resolved at the frontline level. 

•    Under the supervision and direction of the Registrar, ensure effective use of international recruitment budgets to reach institutional enrollment goals.
 
•    Escalate complex, precedent-setting, or high-risk decisions to the Registrar. 

•    Develop new international recruitment initiatives in collaboration with the Registrar and International Recruitment staff that will lead to alternate sources of revenue for the university. 

Consequence of Error may include: 

Errors in judgement or execution may result in incorrect admissions decisions, enrolment and financial impacts, regulatory or compliance risks, reputational damage, student grievances or appeals, and operational disruption. Complex or high-risk matters are referred to the Registrar.